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Sins of Business Card Design

January 25, 2012 in Business, Marketing with 0 Comments

Sins of Business Card Design

Design site Desizn Tech had made an excellent post about business card design that says:

Regardless of your job industry or type, you need a well-designed business card, one that is appropriate for your trade. A business reflects your skills, professionalism and attracts clients and customer. Therefore it is absolutely vital to have a business card that brings more clients not turn them away.

They are absolutely right. Be sure to check out the post and keep their points in mind when commissioning a card for your business. After all, your business card should be quality and reflect the professionalism of your company.

Using Colour To Reflect Your Business

January 19, 2012 in Business, Theory with Comments Off

Are the colours you are using for your business brand effective? People react to colours in different ways, and there’s an entire science of colour theory built around the subject. For example, people in western cultures see red as exciting, energetic, passionate and provocative. Similarly, in western cultures the most preferred yellows are either very warm or creamy, while greenish-yellows are mostly disliked; but in asian cultures nearly all shades of yellow, especially green-based yellows, are adored. Continue Reading…

Copyright Roadblocks in Design

January 13, 2012 in Business with Comments Off

The Graphic Artists Guild has published a series of articles at Sessions College outling some real word scenarios relating to how copyright works when hiring a Graphic Designer.

While brief, the series does cover some common issues you may face when working with your Designer, such as whether you or the designer owns rough sketches, alternative designs etc relating to your project and what happens if there are limitations on where and how you can use your design if outlined in a contract.

It’s well worth a read if you’re thinking of hiring a Graphic Designer. You can find links to all three articles in the series by clicking here.

Your Email Signatures Suck

January 3, 2012 in Business, Marketing with Comments Off

HTML email signatures

Don’t you just hate receiving an email from a business that answers your query in three lines, but at the bottom uses a HTML signature that’s ten, fifteen or even twenty lines? From the business’ logo, employee name, title, email address and telephone to things like social media links, quotes from famous dead people, legal disclaimers acquiring ownership of your first born son and, at the very bottom, a hypocritical request asking you to please think of the environment before printing. It’s becoming a nightmare!

So why then do business owners, the same people who hate receiving emails with huge signatures, use ridiculously long HTML email signatures themselves? Continue Reading…