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How To Use Twitter For Marketing

February 13, 2012 in Marketing with 0 Comments

Over the last few years, Twitter has become one of the most powerful social networking tools with an easy to use interface for connecting with friends, family, business contacts and potential clients. So it makes sense to at least consider Twitter as part of your business’ marketing efforts. The problem is, a lot of businesses already do this, so how can you stand out against the crowd?

Well, the folks over at Graphic Mania have created a list of ten points that will you become a Twitter marketing genius. They’ve researched what habits users find compelling and annoying, and what way of speaking best connects with your potential client base. Have a read here.

Sins of Business Card Design

January 25, 2012 in Business, Marketing with 0 Comments

Sins of Business Card Design

Design site Desizn Tech had made an excellent post about business card design that says:

Regardless of your job industry or type, you need a well-designed business card, one that is appropriate for your trade. A business reflects your skills, professionalism and attracts clients and customer. Therefore it is absolutely vital to have a business card that brings more clients not turn them away.

They are absolutely right. Be sure to check out the post and keep their points in mind when commissioning a card for your business. After all, your business card should be quality and reflect the professionalism of your company.

Simple Design Techniques to Convert Customers

January 12, 2012 in Marketing, Theory with Comments Off

Simple Design Techniques to Convert Clients

So you’ve created your website with the aim of selling a product. Aside from writing some great sales copy and having an attractive site layout, there’s one thing you can do to boost the likelihood of visitors clicking on your ad – using design theory to create an effective call to action button.

The use of shadows, colours, size, context of wording, font and placement on the page all matter when it comes to converting visitors into sales.

The folks over at UX Movement have made an excellent guide outlining all of this, so head on over to check it out.

 

Your Email Signatures Suck

January 3, 2012 in Business, Marketing with Comments Off

HTML email signatures

Don’t you just hate receiving an email from a business that answers your query in three lines, but at the bottom uses a HTML signature that’s ten, fifteen or even twenty lines? From the business’ logo, employee name, title, email address and telephone to things like social media links, quotes from famous dead people, legal disclaimers acquiring ownership of your first born son and, at the very bottom, a hypocritical request asking you to please think of the environment before printing. It’s becoming a nightmare!

So why then do business owners, the same people who hate receiving emails with huge signatures, use ridiculously long HTML email signatures themselves? Continue Reading…