Are the colours you are using for your business brand effective? People react to colours in different ways, and there’s an entire science of colour theory built around the subject. For example, people in western cultures see red as exciting, energetic, passionate and provocative. Similarly, in western cultures the most preferred yellows are either very warm or creamy, while greenish-yellows are mostly disliked; but in asian cultures nearly all shades of yellow, especially green-based yellows, are adored. Continue Reading…
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Design Is More Than Just Aesthetics
Mark Simonson has written a quick little post that illustrates perfectly why looks alone are not enough in graphic design. Sure, your design should be beautiful; but that beauty doesn’t come about by solely by choosing a pretty font and some nice colours. It comes about from understanding the end-user of the design. If your design makes it easy for the end-user to understand your message then it will largely be beautiful to them and an it’s easy plus for you. All aspects of design should consider the impact on the end-user.
Simple Design Techniques to Convert Customers
So you’ve created your website with the aim of selling a product. Aside from writing some great sales copy and having an attractive site layout, there’s one thing you can do to boost the likelihood of visitors clicking on your ad – using design theory to create an effective call to action button.
The use of shadows, colours, size, context of wording, font and placement on the page all matter when it comes to converting visitors into sales.
The folks over at UX Movement have made an excellent guide outlining all of this, so head on over to check it out.
