Mark Simonson has written a quick little post that illustrates perfectly why looks alone are not enough in graphic design. Sure, your design should be beautiful; but that beauty doesn’t come about by solely by choosing a pretty font and some nice colours. It comes about from understanding the end-user of the design. If your design makes it easy for the end-user to understand your message then it will largely be beautiful to them and an it’s easy plus for you. All aspects of design should consider the impact on the end-user.
