So you’ve created your website with the aim of selling a product. Aside from writing some great sales copy and having an attractive site layout, there’s one thing you can do to boost the likelihood of visitors clicking on your ad – using design theory to create an effective call to action button.
The use of shadows, colours, size, context of wording, font and placement on the page all matter when it comes to converting visitors into sales.
The folks over at UX Movement have made an excellent guide outlining all of this, so head on over to check it out.
