Are the colours you are using for your business brand effective? People react to colours in different ways, and there’s an entire science of colour theory built around the subject. For example, people in western cultures see red as exciting, energetic, passionate and provocative. Similarly, in western cultures the most preferred yellows are either very warm or creamy, while greenish-yellows are mostly disliked; but in asian cultures nearly all shades of yellow, especially green-based yellows, are adored.
What does this mean? Well it means that the colours you use in your business, and the shades of those colours, all evoke certain reactions in people – your potential client base. And if your an international business, the colours you use in one region may not work as well in another. So it’s important to thoroughly consider what colour you use when branding your business.
Smashing Magazine has a thorough breakdown in colour theory. Take a look through it, then speak with your designer to see whether your business could benefit from a review of its branding.
